This pandemic has certainly affected us all in many different ways. It’s safe to say even after a reliable vaccine is available, our lives will never again be the same. How we each respond to the goings on around us may vary, but my money is on a collective positive payoff across the globe. I’ve seen more sharing, a slower pace of life, an appreciation for things and people we tend to take for granted, humor, generosity of spirit, greater and more frequent expressions of love and compassion for those closest to us and those in our vicinity. I’ve seen (and experienced) healthier eating and more exercise, time for meditation and reflection, and perhaps a spiritual reawakening as we seek bigger answers to what drives us in life. Having the ability to focus on how little I really need to be content and happy has been a blessing. Detaching from things, people and outcomes (future uncertainty) allows the freedom to enjoy and appreciate them in a different and energy-giving way.
Our hearts go out to those who have suffered greatly from COVID-19, from the loss of loved ones to the exhaustion and depression of those serving on the front lines, to those who have experienced financial hardship and job loss.
We continue to count our blessings and look to the positive and not negative surrounding us. If you haven’t yet come across John Krasinski’s YouTube Channel: “
SomeGoodNews“, I highly encourage you to check it out, stat. We Americans tend to get a lot of criticism for a lot of things, but these videos will underscore what’s unique and altogether endearing about our beautiful culture.
Derek & Natalie and Geneva
Aiming to prove that middle-aged dogs can learn new tricks, here’s a quick look at how we’ve adjusted to our current landscape for our selling clients. (Woof!)
Visualizing your Upgrade:
Curious to know how Compass can transform a listing and improve its sale price?
Compass Lens uses Artificial Intelligence (AI) to visualize the potential of your space! See exactly the difference working with us can make.
Virtual Property Presentations:
Sticking with what we’ve always done, we’ll provide Professional Photography & Videography, including Matterport 3D home tours, and a dedicated property website which includes all of this within the site.
We’re able to make quick (10 seconds or less) videos of our listings with essential details to our social feeds.
Create a virtual open house experience using standard video from our phone:
We can record a Home Tour – more informal than a professional video, we’ll walk the property and show it as we would in a traditional open house, pointing out all of the features, opening closets and cabinets, send to prospective buyers and their agents, and be available for questions.
Facetime or Zoom conferencing in the property:
As above but on a live feed that is mutually scheduled with prospective buyers and their agents. Offers a personal experience and 1:1 questions are answered.
Dynamic Digital Brochures:
Home features will come to life inside this dynamic, digital brochure while creating an immersive experience for even the most discerning of buyers. Pages will turn and videos will play while allowing us to capture real-time data and actionable insights from potential buyers.
Mobile Listing Ads:
We’ll run geo-targeted mobile ad campaigns to reach buyers in the right place, at the right time. Now more than ever, buyers and sellers are spending most (if not all) of their time at home. We’ll create a geofence around the neighborhoods where you’d like your ads to be seen. These ads will appear in mobile apps and will re-target viewers on their desktops and laptops.
All of this is designed to bring proper exposure to our wonderful listings, and encourage eager buyers to make safe, virtual visits before making safe, in-person visits.
by Patrick Carlisle, Market Analyst for Compass Bay Area
Market activity begins to tick up after severe shelter-in-place plunge. Median home sales prices are up. Interest rates hit new low.
Shelter-in-place caused steep drops in activity across the board in what is typically the busiest selling season of the year. However, though still far below normal levels, activity has been picking up since bottoming out in late March/early April, and will presumably continue to do so with the easing of both shelter-in-place and property-showing rules.
So far, home prices have increased, but a fair proportion of the sales behind April median sales prices still reflects offers accepted prior to shelter in place.
Interest rates hit a new historic low in the last week of April.
Click the above image or here for to view the entire report.
Tell us what you think! We’d love to hear from you.
Here are some consumer trends emerging worth noting post COVID-19 based on an article from the Wall Street Journal that should be noted:
1. Privacy concerns have loosened and consumers are prepared to pause their privacy concerns and share data in the name of public health.
2. FRIENDLY TO ROBOTS: Consumers have suddenly become far more comfortable with robots and other types of artificial intelligence performing jobs traditionally done by humans.
3. Heightened distraction: The pandemic has deepened consumers’ distraction because they are overwhelmed by fast-changing information, and the lines between work, rest, play and exercise have blurred at home.
4. SLOWER MOBILITY: Flexible working means maybe ‘rush hour’ is a term of the past.
5. MORE INCLUSIVITY: A rising sense of community is fueled when more people are helping those in need, putting pressure on businesses to include disabled communities.
6. HOMEBODIES: Amid the lockdowns, consumers fully retreated to their homes and immediately transitioned to working, learning, exercising and socializing there. Casual dressing became the norm.
7. LOCAL PRIDE: The demand for more local brands and products will grow.
8. IS CLEAN THE NEW GREEN? Companies will need to educate consumers about the safety of reusable products and clearly instruct them on how to clean them.
9. CLEAN AIR ACTIVISM: As lockdowns loosen and people return to work, awareness of reduced pollution levels will make people more focused on sustainable living.
10. TAKING CARE: Pre-Covid-19, consumers sought products that offered mood enhancement and brain-function boosts. Amid the pandemic, that concern is heightened as many people struggle with isolation, fear of the unknown and anxiety. They’ll be looking for immune- and mood-boosters and legal cannabis, downloading relaxation and meditation apps and doing yoga.
11. HEALTH IS THE NEW WEALTH: A renewed focus on proactive preventative health will grow, especially our ability to boost the immune system and be capable of fitness and health within our own homes.
12. VIRTUAL SOCIALIZATION: Yes, we crave face-to-face physical social interaction but the Blue Jeans and Zooms of the world will forever alter how we interact with others in other parts both business wise and socially.
It’s always important to watch consumer trends closely to understand how they may impact our abilities as marketers and how and what we should message that which may be of importance to the consumer.
New Listings | Just Sold | Announcement
DID YOU KNOW? For taxpayers concerned about how estate taxes will impact their family businesses and heirs it may be the perfect time to plan your estate. The majority of popular business succession/wealth transfer strategies thrive in environments where asset values have been decreased, and interest rates are low. Both of these elements are present right now at historical levels. Estate planning at this moment in time can dramatically reduce the estate taxes that could be owed in connection with your estate.
DID YOU KNOW? Apple and Google unveiled a rare partnership to add technology to their smartphone platforms that will alert users if they have come into contact with a person with Covid-19. People must opt in to the system, but it has the potential to monitor about a third of the world’s population….or over 2.5 billion people!
DID YOU KNOW? At least 43,000 American millionaires who are too rich to get coronavirus stimulus checks are getting a far bigger boost, averaging $1.6 million each, according to a congressional committee. The Coronavirus Aid, Relief, and Economic Security (CARES) Act apparently contains an even bigger benefit for wealthy business owners, allowing pass-through businesses – ones taxed under individual income, rather than corporate – an unlimited amount of deductions against their non-business income, such as capital gains. They can also use losses to avoid paying taxes in other years, giving the roughly 43,000 individual tax filers who make at least $1 million a year a savings of $70.3 billion — or about $1.6 million apiece averaged out.
DID YOU KNOW? As Australia, New Zealand and South Korea gradually re-open their economies and lift lockdown measures, their currencies have also jumped significantly compared to earlier this year, when the outbreak ravaged the Asia Pacific region. New Zealand and Australia have been very effective in controlling COVID-19. There is also a notion that most of Asia has controlled the virus more effectively than the US and Europe.
Since Compass launched in 2012, we’ve been simplifying the real estate process one community at a time. Today, we have more than 250+ offices extending from coast to coast.
Please let us know if you or a friend/colleague needs a fantastic agent in an area other than San Francisco. Through our network we can make the connections and introductions and help to find a perfect fit.
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© Compass 2020 ¦ All Rights Reserved by Compass ¦ Made in NYC
Compass is a real estate broker licensed by the State of California operating under
multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075,
1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467. All material presented herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been verified. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any description. All measurements and square footage are approximate. Equal Housing Opportunity.